Is the Europe-China love affair in trouble?
Is the love affair between China and Europe in trouble?
At the EU pavilion in Shanghai, the sun is shining on the alliance between the EU and the Middle Kingdom. The European Union shares a pavilion with Belgium at the 2010 World Expo. Under the “Movement and Interaction” theme, the presence is positive and dynamic. After Europe Day on May 9, next Sunday the Belgian Day is on the programme. Prince Filip of Belgium will pay a visit to the event.
But will high hopes, positive thinking and royal visits be enough to maintain the marriage between Europe and China?
What can be done? On foreignpolicy.com Jonathan Holslag of the Brussels Institute of Contemporary China Studies wrote that "Europe cannot back up its soft power with hard economic capabilities" in the green debate. The European Commission must better pool research projects scattered through Europe and persuade member states to do more.
The same applies to diplomacy. Europe should speak in one voice and with one mouth. With a clear position and insight in the logic and culture of the Chinese decision makers. The gap is real. And unity is the only answer. It is a necessity, in facing the growing Chinese dragon. Then the love between China and Europe can pick up and become truly passionate.
Europeana, a great idea but will it work?
Have you ever heard of Europeana? It is the ambitious plan to make Europe’s entire scientific and cultural heritage freely available at a single web site. Not just books, but also papers, sound recordings, images, paintings and videos … What an exciting, fantastic tool this can be for schools, scientist and the regular citizen, would'nt you say?
Let's type in 'Derain' in the search field and see what the library offers. Derain was Matisse's colleague painter involved in discovering the art of "Wild painting" labeled Fauvism, so he surely deserves a space in this library. Not bad… today you find 1 text, 456 images, 5 videos and 2 sound bytes. Excellent! Matisse has even 14 video links, one leading to a debate with French book guru Bernard Pivot.
After 15 months, the mark of 10 million documents is approaching, Euronews says. Good news. In an update report, they indicate that France has been the best student in the class by far, adding up to 47 % of the material to the digital library. Germany is second, with 16%, then the Netherlands and the Uk with 8 percent each. In all 5 % of European books are in the database, the report says.
One for all, all for one?
Still, in order to make the engine successful, all European member states have to do their bit, or the database will remain a lesser god in search engine land, falling short to the Google monopoly. Also, the intellectual property rights and the harmonizing of the European royalties are on the agenda and need to be settled.
This seems to be a typical EU story. A great idea, with lots of wonderful positive energy. But without the real commitment of all countries in the EU, many good initiatives fall short of delivering spectacular results they could generate. And with legal restrictions to boot, to further decreasing attractiveness (but all according to the book). Google first moves then looks behind (facing… Europe for sanctions).
Could national and regional pride make it work? Hugo Claus, the Flemish author, poet, screen writer, painter, enfant terrible who died last year does not exist in Europeana, while he has 412.000 hits on Google. The Flemish might want to correct that… And with them all the other nations for their cultural heritage!
As the three musketeers of Alexandre Dumas said "One for all, all for one!"
EU Observer: may the source be with you
The EU observer, an online initiative started in 2000 by Danish journalist Lisbeth Kirk is an interesting read for all who follow the EU. Debate is needed more then ever to fuel the EU democracy and keep society, politicians and citizens alike, vigilant and involved in the debate on and development of European affairs.
Wikipedia says on the EU Observer it has a clear emphasis on human rights, transparency, anti-corruption, environmentalism and the democratisation of the European Union, which marks it out from its competitors such as the European Voice, Euractiv, Europolitique and The Parliament magazine.
It is a truly useful reference tool, a place to go when you want to know what's going on where in Europe's decision rooms. And more and more also to find out who thinks, feels and says what about this lively household.
A series of independent blogs are worthwile to take a peek at, from varied followers of EU affairs.
- NeighbourhoodBy Nicu Popescu
- Europe not EUBy Bruno Waterfield
- Europa-Transparent By Hajo Friedrich
- Behind the ScenesBy Honor Mahony
- Brussels and beyondBy Ole Ryborg
- A View from the Outfieldby Peter Sain ley Berry
- Vive l’EuropeBy Tobias Gräs
- Poland in the EUBy Dominika Pszczolkowska
- Merchant of VeniceBy Roberto Foa
- Belarus ReloadedBy Maryna Rakhlei
- State of the UnionBy Jamie Smyth
- The DiggerBy Stephen Gardner
- WatchdogBy Brigitte Alfter
- GeopoliticsBy Alexandros Petersen
- Ukraine and Post-Soviet Space By Olena Prystayko
- Safer CitiesBy Gemma Galdon Clavell
- Feeding the habitBy Nick Jacobs
You can be positive, doubtful, critical or even negative on European affairs, but at least speak up based on insight, with facts and figures. Ce qui se conçoit bien, s'énonce clairement… the better an idea is conceived, the clearer it will be expressed!
HaikuHerman.eu
Marketing with a 'clin d'oeil'… A translation service wants to catch the eye of international clients in an original way… they created a haiku-website where the Haiku-making head of the EU tribe seems to create your Japanese wisdom poem on demand…
You fill in a web address and the site makes an automated haiku. When the thought mechanism gets stuck, it proposes a haiku in Dutch.
For www.eurolynx.eu, I received the haiku below, well adapted to the view from my window…
Wintery and white
I'm in love with the snowflakes
A fleeting romance
EuroLynx, Emakina and Eyecone awarded new Contract

BRUSSELS, NOVEMBER 18, 2009 – EuroLynx and consortium partners Emakina and Eyecone win an EC Framework contract for a value of 15 million €.
Emakina Belgium SA, in partnership with Eyecone (Belgium) and VCA-EuroLynx (Belgium), has been awarded a new EC Framework contract in the area of audiovisual services and media training. The framework contract was awarded by the European Commission, Health and Consumers Directorate-General. Emakina as consortium leader and its partners were ranked number one as the result of the “cascade” tender procedure.The contract has been awarded for a period of two years and the contract duration may be extended to four years.
The total budget available for this contract is worth 15 million €, although the signature of the contract does not constitute a commitment on the part of the Commission to allocate the full budget.
The consortium has won the contract for ‘Lot 3 – Audiovisual services and media training’ and will offer varied communication services:
* Strategy
* Media relations
* Media coverage
* Reports
* VNRs
* documentaries
* TV ads
* Animated films
* Impact evaluation
* Media training
The project strengthens the position of the three companies as important service providers to EU Institutions, extending their proven experience in the areas of digital communication, multimedia services and media relations.
EuroLynx will assist in particular in the media relations management, with the aid of all agencies active in the 27 Eu member states and the coordination of its six European coordination partner agencies.
The Local Touch

Are we at EuroLynx different from other PR networks?
We think we are. Because all the agencies involved are owner-managed, have a similar size, and share a common approach to program management.
This gives clients the best of both worlds: a strong local presence, which can be replicated in terms of pr standards and performance throughout Europe and the world, with quality agencies in every region. By offering a central point of coordination and real local experts who live and breathe what happens in their environment, we enable clients to run very cost effective PR campaigns on an international level and to achieve excellent results in all of their target markets.
Every client is unique and different. Our services are therefore tailored to the needs and business objectives of our clients.
But every client is the same. We are in a people business, where personal contact, openness and honesty and respect make a difference and are understood by all.





