Is the Europe-China love affair in trouble?
Is the love affair between China and Europe in trouble?
At the EU pavilion in Shanghai, the sun is shining on the alliance between the EU and the Middle Kingdom. The European Union shares a pavilion with Belgium at the 2010 World Expo. Under the “Movement and Interaction” theme, the presence is positive and dynamic. After Europe Day on May 9, next Sunday the Belgian Day is on the programme. Prince Filip of Belgium will pay a visit to the event.
But will high hopes, positive thinking and royal visits be enough to maintain the marriage between Europe and China?
What can be done? On foreignpolicy.com Jonathan Holslag of the Brussels Institute of Contemporary China Studies wrote that "Europe cannot back up its soft power with hard economic capabilities" in the green debate. The European Commission must better pool research projects scattered through Europe and persuade member states to do more.
The same applies to diplomacy. Europe should speak in one voice and with one mouth. With a clear position and insight in the logic and culture of the Chinese decision makers. The gap is real. And unity is the only answer. It is a necessity, in facing the growing Chinese dragon. Then the love between China and Europe can pick up and become truly passionate.
Germany more Deutschland, less Europe?

Germany is becoming more Deutschland and less Europe again, it seems.
Angela Merkel is facing all kinds of criticism in her quest to keep the European family together and solvent. The Chancellor faces a tough agenda: tackle the financial crisis, prevent a coalition collaps and replace the German president. The price she pays for her European efforts is high. Loss of home voters and sliding confidence in her local market go together with growing criticism from other European countries on Berlin.
And the German captain does not like it. The Guardian heads with "Germany signals end of Love Affair". Ian Traynor writes the change in Berlin is a tectonic shift in the EU– from pushing Europe forward to balking at the sacrifices Germany has to make. France and Germany are not the united front they appeared to be. Merkel is said to imitate Sarkozy mockingly, while the French Chef is said to boast to his team how he has bested the German Chancellor.
Merkel yesterday went to visit the German soccer team, in preparation for the world cup. To show them support of course. No doubt at the same time to signal she still is first German and then European. Because this is her struggle too. She needs to balance the interest of her market as the central economic power in Europe with that of another power, the EU. And she needs to keep credibility high at home while doing so. Ian Traynor has a point when he says better communications offer the solution to that problem. The message should be loud and clear for all Germans that Europe is good for them. Angela should stress that Germany, as Europe's biggest exporter, benefits the most from a single and strong Europe. But the opposition has a field day. It is easier in politics to criticise 'the outside world' and preach nationalism, than to see that a bigger union of powers, even with major issues to solve, is the best choice.
"In the history of the European Union, " said Charles Grant, director of the Centre for European Reform thinktank in The Guardian, "I've never seen Germany so isolated before." This is not a good state of affairs. Germany should never be an outsider of debate and negociations in Europe. The logic for the German market also applies for Europe as a whole: Germany is both Deutschland and Europe, supporting one is supporting the other.
Belgium, new promotion as the Heart of Europe
Promoting a country for investors is a complex challenge.
The business logic must be sound. It has to dazzle the commercial minds. You have to woe the number crunchers and financial managers. The human resources angle needs to be covered fully and even transport and logistics must be checked.
But, the personal side in telling the story will tip you over. What really makes the difference is to bring across the emotion of belonging, pride and excitement. The music carries you; the faces of the people looking at you make you feel part of the story. Their quotes are like signed guarantee statements. And then you will say: "This is where I want to live and raise a family. Where I want to let my kids go to school. Where I will be happy." So every image and every line of copy writing must lead to that conclusion.
Promoting a country is an art. Of course it is offers cliches. But they are part of what sells, at least if they are based on facts. Just sorry they forgot to mention Antwerp is the second-biggest harbor in Europe. Nevertheless, heads off to the creators of this promotional film. Or as the Flemish would say in Belgium; "Chapeau!"
Comment reproduced with permission of www.firstbase.be
Euro muscles from Brussels
Europe reached agreement to show some Euro Muscles from Brussels
With a rescue package close to $1 trillion, the European Union confirms its commitment and strenght to hold the Euro fort. It has been under attack for several months now and it was high time to put on a show of force. 'E.U. details $957 Billion Rescue Package', the NY Times headlines. The speculation armies were attacking the gates of Fort Europe and reinforcements seem to have arrived just in time. The finance ministers from the European Union were under high pressure to come up with a strong answer, before the opening of the financial markets in Asia. And they showed that muscles from Brussels are firm in defense of the Euro currency.
High Noon
It was high time to show the financial world the Euro was not the best bet for speculators to mingle with. Hesitation and half action, soothing words without direct and firm steps had weakened the credibility of the Euro. The Greek drama, packed with emotion, mistrust, deceit, rioting and now even death, and the spreading crisis virus to other European markets had to be addressed. When the time frame is defined, suddenly things can come to a conclusion. It is a rule that debate and negotiations expand with the time allotted for reaching a decision. When you know time is running out, things often fall into place. In the early morning hours, a decision was reached. And the markets like it.
Euro response… muscles enough in the long term?
The deal provides $560 billion in new loans and $76 billion under an existing lending program, with the IMF adding $321 billion.
Olli Rehn, the European commissioner for monetary policy, was firm “We shall defend the euro whatever it takes”.
David Marsh, the author of “The Euro,” a book on the history of monetary union“ still shows some doubts on the rocky road to recovery:
"The fact that they are worried is clear. But I don’t think that there is enough commitment or economic firepower in Germany to provide the massive loan guarantees to satisfy the markets.”
At least the first signs in the market are positive, the trend is up. The psychological boost for the markets seems to work on the short term. Now the economies and the recovery plans themselves have to drive down the point. Let us hope the fort holds!
EU recruitment ‘better faster stronger’
The European Commission says it is bringing EU recruitment in line with best practice in public administration worldwide.
The outdated procedures are boosted with a "Better, faster, stronger" theme, launched on Thursday by EPSO, the European Personnel Selection Office (EPSO). Are they secret Daft Punk fans?
In the new format, candidates who pass the initial computer-based selection tests – verbal, numerical and situational reasoning – will spend a day at an assessment center in Brussels.The assessment will be "more focused, professionalized – and there will be more use of human resources personnel,".
In a press release, Maroš Šefčovič, Commission Vice-President for Inter-Institutional Relations and Administration, explains.
"In an increasingly competitive jobs market, the European institutions have to be able to attract a diverse range of top quality applicants. It's also important that we hang on to these people, which we will only do if they have the prospect of finding an attractive post without undue delay. The new system is based on best practice across the public sector. It will provide the EU institutions with the right people at the right time, while remaining true to the principles of fair and open competition."
The BBC reports the exams will be more skills-based, rather than knowledge-based. Yet the tests may not be enough to attract more candidates from the UK. 5.2% of current staff is from the UK, while Germany reaches 8.3%, France 10.2% and Italy 10.3%.
Belgium, the host country, provides 19.8% of the staff. Belgium is arguably over-represented right across the grades.
A recent study by the Paris-based Robert Schuman Foundation, a think-tank, shows that Belgium also tops the list with 16.3% of EU staff in total, with France second, with 10.8%, and Italy third with 9.8%. and the UK only reaching 5.1%.
Good news for the candidates is also that the waiting period before you know if you're 'in' will be shortened to a maximum of one year. And all is done in a fresh web 2.0 bath, including twitter and an up to date web environment the EU deserves!
Euro, fairy tale with a happy end?

Will Europe truly come to the rescue of Greece? Germany and France have different views on the role Europe should play, making a clear reply difficult. This difference will continue to dominate every discussion in European financial policy a Charlemagne article in The Economist explains.
The euro was not blessed by political and monetary unity at birth (as was the case with the US dollar). This curse of the bad fairy has come to haunt the blessed princess. The euro pricked her finger on a spindle called Greece, but how the sleeping beauty will come back to life and happiness remains uncertain.
Optimists say France and Germany will play their part as 'good fairies'; pessimists think the euro-curse will hold and the currency will break up. The article says both camps have a "too tidy" narrative. The key to the problem is in the concept of monetary unity. Germany wanted a "European Bundesbank", an independent watchdog to fight inflation, while France wanted a central euro-bank that would be “counterbalanced” by elected politicians, who could tell them when to put growth and jobs ahead of price stability or fussing about deficits. One goal was common to all: end exchange-rate risks within the internal market, including competitive devaluations.
France and Germany still disagree on the next step in rescuing Greece. Fiscal rigour is what German politicians advocate, while their French colleagues hope for more intervention. Jean-Pisani Ferry, director of the Bruegel think-tank says It is a fantasy a fiscal union will slosh out money in the euro-zone to iron out the varying economic development.
A story to be continued… and no doubt followed by a series of other similar tales of the unexpected, in the rescue of Spain, Portugal etc. Not to mention thrillers like the rescue of the automotive industry (or not) and other economical pillars of the European industry.






